

About us
Customer Experience South Africa (CXSA) is a professional association and governing body created to represent Customer Experience professionals in South Africa.
The CXSA professional body provides legitimacy for the profession of Customer Experience in South Africa, as well as support for all levels of people intent on improving the experience of the customer. CXSA represents a diverse member base of qualified and accredited Customer Experience professionals, corporates focused on improving Customer Experience (CX), suppliers to the customer experience industry, academic professionals, and students.

Purpose
Professionalise and recognise
the Experience Management discipline
in South Africa.
We will do that
by enabling practitioners
to enhance their competency
so that they can support
better customer and organisational outcomes
Vision
CXSA helped to create an
inclusive, collaborative and enabling environment
that supports and promotes
the Experience profession
in South Africa
Engage
Educate
Enable
Empower
Board of Directors
2025

Debi Potgieter
CXSA Board
Navigator-in-Chief
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Eddie Ukpong
CXSA Board
Community Alchemist

Dave Benjamin
CXSA Board
Tech Visionary
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Antonia Oakes
CXSA Board
Relationship Catalyst
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Lizette Akker
CXSA Board
Value Strategist

Kopano Mashoene
CXSA Board
Fiscal Architect
Founding Directors
2019
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